High Quality Leads From High quality Traffic

Fact is if you have a website you need traffic. If you run a business then you need leads. High quality traffic means higher quality leads.

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Choosing Your Ad Network Using the 5 Stages of Customer Awareness

Breakthrough Advertising by Eugene Schwartz is one of the most important books of all time for advertising. It is out of print and second-hand copies are very hard to find but completely worth tracking down. It is one of the first to deal with customer awareness. And Eugene famously came up with: The 5 stages of Customer Awareness. 1) Unaware 2) Problem-Aware 3) Solutio [...]

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Ad Retargeting Campaign Images: 7 Strategic Ways To Use In Ads

Are your ad retargeting campaign images the best they can be? Are your ad retargeting campaigns not getting the results you were hoping for? Maybe you’ve tried switching up the ad copy, or the ad image…with no luck Don’t be discouraged. We’ve got you covered in this blog post, or you can skip ahead to get even more insight on retargeting campaigns in general… [...]

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Self service platform threat to media agencies gains speed

The disintermediation (cutting out of middlemen in a transaction) threat to media agencies has become very real. Not since the advent of online marketing have agencies had to worry so much about being replaced by the technology platforms they helped grow. It’s not just high-profile players such as Procter & Gamble’s marketing chief Marc Pritchard threatening to spend [...]

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12 Underrated Google Analytics Features According To The Experts

Everyone knows how to check how many sessions you got this week, and most people even know how to see how many conversions you got. But outside of the basics, Google Analytics knowledge tapers off pretty quickly. What you can do in Google Analytics can be overwhelming at times. – image source It takes a lot of time to learn how to become a great analyst, and it ta [...]

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Conversion Rate Optimization Trends For 2018: 97-Point Guide To Sweeter Conversions

  It seems as though conversion rate optimization trends change every year to adapt to new users. These days, search users are becoming harder and harder to impress. The more immersive digital media becomes and more sophisticated users grow, the harder it is to nail down that conversion sweet spot. This is why conversion rate optimization is more important than eve [...]

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