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The engine of this magnificent machine. Here you will find updates and ongoing training. I will post short videos, updates and how to articles. Join my mailing list to stay up to date.

Conversion Rate Optimization Trends For 2018: 97-Point Guide To Sweeter Conversions

It seems as though conversion rate optimization trends change every year to adapt to new users. These days, search users are becoming harder and harder to impress. The more immersive digital media becomes and more sophisticated users grow, the harder it is to nail down that conversion sweet spot.   This is why conversion rate optimization is […]

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What Makes A Good Landing Page? Expert Tips For More Conversions

What makes a good landing page? That’s such a broad question. Are we talking about design, one that drives conversions? Sometimes we think we have to choose between form and function — and other times, we find a nice hybrid between the two.   I spoke with some of the best of the best when […]

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Grow your business faster with machine learning: Part I

(Part 2, Part 3)At the start of the new year, we take time to look at what’s ahead, from eating healthier to spending more time outdoors. This week at the Consumer Electronics Show, we get to take a similar look ahead, at the future of technology. Than…

AdWords Data Control makes Data Studio reports even easier

According to research, 61% of marketing decision makers said they struggled to access or integrate the data they needed last year.1 And who can blame them, given how hard it is to gather data in one place and make it easy to understand? It’s not easy t…