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Why are women taking off their clothes for Calvin Klein?
Why are so many young women taking selfies of themselves wearing nothing but their Calvin Klein’s? Which leads to another question – how the heck did Calvin Klein get so big again?Calvin Klein was big in the 1980s and ran many famous campaigns then he gradually faded...
How A Chatbot Could Help Your Business
In the age of artificial intelligence, considering a chatbot is just a small piece of the pie when it comes to conversion rate optimization (CRO) and that pie just keeps getting bigger. Today, the number of users for messaging apps like WhatsApp, Slack, Skype and...
Choosing Your Ad Network Using the 5 Stages of Customer Awareness
Breakthrough Advertising by Eugene Schwartz is one of the most important books of all time for advertising. It is out of print and second-hand copies are very hard to find but completely worth tracking down. It is one of the first to deal with customer awareness. And...
Ad Retargeting Campaign Images: 7 Strategic Ways To Use In Ads
Are your ad retargeting campaign images the best they can be? Are your ad retargeting campaigns not getting the results you were hoping for? Maybe you’ve tried switching up the ad copy, or the ad image…with no luck Don’t be discouraged. We’ve got you covered in this...
Self service platform threat to media agencies gains speed
“Advertisers can’t understand the value add between the dollars they spend with an agency and the outcome.”
The post Platform disintermediation of media agencies gains speed appeared first on Digiday.
12 Underrated Google Analytics Features According To The Experts
Everyone knows how to check how many sessions you got this week, and most people even know how to see how many conversions you got. But outside of the basics, Google Analytics knowledge tapers off pretty quickly. What you can do in Google Analytics can be overwhelming...