by Santi Santiago | 29 Jan, 2019 | Marketing
Why are so many young women taking selfies of themselves wearing nothing but their Calvin Klein’s? Which leads to another question – how the heck did Calvin Klein get so big again?Calvin Klein was big in the 1980s and ran many famous campaigns then he gradually faded...
by Santi Santiago | 07 Dec, 2018 | Marketing
In the age of artificial intelligence, considering a chatbot is just a small piece of the pie when it comes to conversion rate optimization (CRO) and that pie just keeps getting bigger. Today, the number of users for messaging apps like WhatsApp, Slack, Skype and...
by Santi Santiago | 05 May, 2018 | Marketing
Breakthrough Advertising by Eugene Schwartz is one of the most important books of all time for advertising. It is out of print and second-hand copies are very hard to find but completely worth tracking down. It is one of the first to deal with customer awareness. And...
by Sara McGuire | 25 Apr, 2018 | Marketing
Are your ad retargeting campaign images the best they can be? Are your ad retargeting campaigns not getting the results you were hoping for? Maybe you’ve tried switching up the ad copy, or the ad image…with no luck Don’t be discouraged. We’ve got you covered in this...
