Hi, My name is Santiago. We believe firmly that in order to get the most out of Adwords, Facebook or any other paid media you must set it up the correct way, to begin with. Start as you mean to carry on. 

Most companies fail miserably with getting the basics set up the right way. If you don’t get this right, including setting up the naming of your campaigns, trouble will be bound to follow.

I personally know of PPC marketers who have been paid $1,000’s to simply clean up the campaign names and to set the accounts properly.